Pulled live from your last 60 posts this morning. Reach, shares and saves — not likes.
The directive is working, and it isn't close. Since 8 Aug your median reel reach is 914 against a ~350 baseline. Shares went from 0.7 a post to 13.3. Saves from 0.7 to 10. Followers 2,262 → 2,312 in twenty days.
| 22 Aug — Bulgaria adopted the € | 4,046 |
| 12 Aug — Bulgaria isn't perfect | 1,615 |
| 25 Aug — which countries are you weighing up | 1,418 |
| 10 Aug — the tax is why people look, everything else is why they stay | 1,107 |
| 8 Aug — none of these are true (beliefs) | 317 |
| 26 Aug — I talked myself out of this (beliefs) | 277 |
The one thing to stop. Every abstract mindset reel you post lands at 250–320 reach with zero shares and zero saves. Not sometimes — every single one, going back months. And on 26 Aug you followed a 4,046 breakout with one, and went straight back to 277. A breakout buys you about a week of goodwill from the algorithm; that one spent it. The belief work still matters — it just has to ride inside a specific story, as the second beat, never as the whole reel.
The one thing to do more of. Your best save rate of the last sixty posts is the 17 Aug freelancer-versus-company reel — 16 saves on 682 reach, because it gave people a threshold they could act on. You have used that format once. It is the most under-used thing on your account.
And the format that's carrying you: news → consequence → one clear ask. Something changed, in a place they were already weighing up, and you tell them what it means for them. Forwarding that is a favour, which is why it gets sent.
So: 2 sends, 3 saves, 1 lead, 1 story. All seven below are built on facts already verified in your notes.
There are six countries people move to for “no tax on foreign income”. In all six, the moment you open your laptop there, the income stops being foreign.
There are six countries that get recommended over and over for the same reason. Territorial tax. You only pay on local income, so your foreign clients are free. Panama. Costa Rica. Paraguay. Uruguay. Georgia. The Philippines. Here's the part that gets left out. None of them decide what counts as local by where your client is. Or where your bank is. Or where the invoice was issued. They decide by where you were physically sitting when you did the work. So you're on a laptop in Panama City, invoicing a client in Berlin. That is not foreign income. That's local income, earned by you, on their soil. And this isn't a technicality someone's worried about. In June 2024 Uruguay's tax office ruled on exactly this — services delivered online, from Uruguay, to a foreign client. Uruguayan source. Taxed up to thirty-six percent. Territorial systems are real, and they're genuinely generous. But what they shelter is passive income and money earned somewhere else. They were never built to shelter your own work. Which is actually the good news. Because the second you know that's the real question, you stop shopping on headlines — and you start finding the countries that have an actual route for people like us. There are more of those than you'd think.
Send this to the friend who's already halfway through booking the one‑way ticket off a “zero tax” post.
six countries, one word doing all the damage 😮💨 territorial doesn't mean what most people online think it means, and it's an expensive thing to find out late. save it for whenever someone sends you a “0% on foreign income” list — and tell me which of the six you've been eyeing 👇
Everyone's saying Bulgaria got expensive this year. Bulgaria didn't. One part of it did — and it's the part you were probably going to move to.
When I posted about the euro a couple of weeks ago, the comment that got the most likes wasn't arguing with me. It was correcting me. Someone said: in the smaller cities, in Dobrich, restaurant and café prices haven't really moved. It's Sofia. It's the big cities. And they're right. And honestly it's the more useful story. My cappuccino in Ruse — my hometown — is three euros. Not three euros back in 2019. Three euros now. This year. After the changeover. So what actually happened isn't “Bulgaria got expensive”. It's that the gap between big‑city Bulgaria and the rest of Bulgaria got a lot wider in about eight months. And that changes the decision completely. If you wrote the country off because of what you read about Sofia prices, you priced one city and called it a country. Almost nobody I know who's genuinely happy here is in Sofia. Pick the town, not the country. That's always been true — it just got a lot more expensive to ignore.
Send this to whoever told you Bulgaria's gone.
the top comment on my euro reel corrected me and it was the best thing in the whole thread 🥹 three euro cappuccino in Ruse. this year. after the euro. what's a coffee where you are right now? genuinely curious how wide this gap is 👇
If you saved a “best low tax countries” list before January, three things on it are already wrong. And one of them nobody's talking about at all.
Three things changed this year that quietly break most of the lists floating around. One. Cyprus. Corporate tax went from twelve and a half percent to fifteen, effective the first of January. Half the guides online still say twelve and a half. If Cyprus made your shortlist on that number, you shortlisted it on old information. Two. Uruguay. The famous seven percent forever option — the one everyone quoted — is gone. Replaced from January this year, and what replaced it only covers foreign capital income. Your actual work is still taxed up to thirty‑six. And three, the one nobody's covering. Oman. Royal decree, signed last year: five percent income tax on worldwide income above forty‑two thousand rial, starting the first of January 2028. Five percent is nothing. That's not the point. The point is it's the first Gulf state ever to introduce a personal income tax — and 2028 is not far away. So if your plan rests on the phrase “permanently tax free”, that phrase now has a date on it. None of this is bad news. It's just the difference between choosing a country and choosing a headline from three years ago.
Save this and check it against whatever list you're working from — if it's older than January, it's out of date.
Cyprus 15%. Uruguay's 7% gone. Oman putting a date on “tax free” 🫠 the rates move more than people realise, and the guides don't get updated. saved list older than January? worth a re‑check.
Hungary has the lowest corporate tax rate in the European Union. It's also one of the most expensive places in Europe to actually be an entrepreneur. Both of those are true, and that's the whole lesson.
Nine percent. Lowest headline corporate rate in the EU — lower than Bulgaria's ten, lower than Ireland, lower than Cyprus. On paper it's the winner. Then you look at what you'd actually hand over. The nine isn't nine. Local business tax takes it to around eleven. The personal side looks fine too — fifteen percent flat. But on entrepreneurial income, once the social contributions are stacked on, you're closer to forty‑six. VAT is twenty‑seven percent. Highest in the European Union. That's on everything you buy with what's left. And it taxes you on worldwide income, with no territorial exemption to fall back on. So the country with Europe's best number is, for a lot of us, one of Europe's worst deals. Not because anyone lied — because the headline rate was never the number that mattered. Three questions instead. What's the rate after the local add‑ons. What does it cost me to get the money from the company into my own hands. And what do I pay on everything I spend it on once it's there. Ask those three about anywhere and the shortlist rearranges itself. Usually in your favour.
Save the three questions — run them on the country you're considering before you get attached to it.
9% and I'd still say no 🌶️ headline rate is the most quoted and least useful number in this whole conversation. three questions in the reel. run them on wherever you're eyeing up — and tell me where that is 👇
This is my morning in the Bulgarian countryside. I'm going to price every single bit of it, because the number is the part nobody posts.
Your countryside morning reel on the 1st of August did 1,763 reach — one of your best of the year — and got one share and one save. It travelled nowhere. This is the same reel with a number attached to every beat, which is what turns a lifestyle post into a saved post. Structure, in your voice, over your own footage: Open on the view. “This is my morning. I'm going to price all of it, because that's the bit nobody puts in these videos.” Then walk it, beat by beat, each with its real cost: the coffee, the produce from the market, the run or the walk, the workspace, the rent or the mortgage on the place. One line each. No commentary. Then the total, said plainly and once. Then the turn: “And here's the thing — I'm not doing a cheaper version of my old life. This is the better version. It just also happens to cost [X] a month.” Close on the view again.
The numbers have to be yours — send me your real ones (coffee, weekly market shop, monthly housing, anything else you'd list) and I'll write it out as a full script with the totals in place.
Save this next to whatever your month costs right now. That comparison is the whole decision.
priced my entire morning 🤩 including the boring bits people always ask what it costs to live like this and then nobody actually says a number, so — a number. what's your monthly for the same list? go on 👇
These are the five countries I'd genuinely look at for a six‑figure business. Each one has a catch. And the catch is exactly why I'd still pick one of them.
Five countries I'd actually put in front of a client running a six or seven figure business. And the catch in each one, because a list without the catches isn't advice, it's marketing. Thailand. The remittance system is real — if you're there a hundred and eighty days or more you're resident, and what you don't bring in isn't taxed. The catch: the loophole where you parked it offshore for a year and brought it in clean was closed at the start of 2024. And the same‑year exemption everyone talks about was never actually made law. Don't plan on it. Bulgaria. Ten percent flat, in the EU, and I've been here five years so I'm not selling you something I don't live. The catch: it taxes worldwide income. It's a genuinely low rate — it is not a shelter. People confuse those constantly. Cyprus. Fifteen percent corporate as of this January, non‑dom regime, English‑speaking, easy to land in. The catch is that fifteen — if you priced Cyprus at twelve and a half, reprice it. And then the UAE and Andorra, which are both completely legitimate and both have an entry cost most people never budget for before they fall in love with the idea. Five real options. Five real catches. None of them is the right answer on its own — the right answer is whichever one's catch you can actually live with.
Comment CATCH and I'll send you the full guide — all five, side by side, with what each one really costs you.
five countries, five catches 🌶️ the catch is the useful half comment CATCH and I'll send the full breakdown over (and save this before you go — you'll want the list when someone asks you)
Flag: the UAE and Andorra entry‑cost line is deliberately unspecific — the Andorra deposit and investment figures are still on your needs‑confirm list, so no number goes on camera until we've checked it.
I left Bulgaria at seventeen and I was not planning on coming back. Five years ago I moved back on purpose. Nothing about the country changed — I did.
I left at seventeen. And I want to be honest about why: I thought staying meant settling. That the life I wanted was somewhere else, and this was the place you got out of. So I got out. London. The career. The whole thing. And five years ago I moved back. On purpose. Not because anything here changed — it changed a bit, but not enough to explain it. What changed is what I was optimising for. At seventeen I wanted to be somewhere impressive. In my thirties I wanted mornings I actually liked, work I chose, and to keep enough of what I earn that the decisions stay mine. Turns out the second list is much easier to get here than it was there. And the thing I'd say to anyone still carrying the version of this where leaving is the only move — you might be running from a place. Or you might be running from a version of your life that just happened to be located there. Those are very different problems, and only one of them is solved by a flight.
Send this to the person who left too — they'll know exactly which one it was for them.
left at 17. came back on purpose. 🫣 not a redemption story, I promise. just noticed I'd been optimising for the wrong list for about a decade. did you leave home young? where'd you land 👇
Every fact in these seven is from your own verified notes — PwC‑checked jurisdiction facts, the euro reel's comment thread, and the live insights pull. Nothing invented.